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Melbourne
We tell
scrollable stories.
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5050Storytelling Agency
We don't do things halfway.
Who we are
We've worked both sides, agency and brand. So we don't hand you scattered posts; we hand you a system that stays on brand, whoever runs it.
The pitch

Make Flintstones the first name builders think of.

Forty-five years of trust, ten branches, and a new Donnybrook yard become one consistent story across Reels, TikTok, carousels, stories, and the daily branch rhythm.

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Who we are

Our team

Françoise Dondo

Françoise Dondo

Content strategy, creative production, community. Previously: Reitmans, YHP.

Solène Buxo

Solène Buxo

Creative direction, storytelling, brand strategy. Previously: Frank And Oak, Sheertex, Browns, Penningtons.

We've worked both sides, agency and brand. Our approach combines the creative rigour and flexibility of an agency with the deep understanding only an internal team can have of a brand. We immerse ourselves in a brand, adapt to its essence, and bring in the right collaborators for each project to truly understand the identity, the tone, and the challenges.

Our approach

We've worked both sides, agency and brand. Our approach combines the creative rigour and flexibility of an agency.

Over the years we've also built a network of collaborators across projects of all kinds and skills, so we build a team made not just for each client, but for each shoot and its specific needs.

What we do

Our services

01Strategy
02Concept development
03Editorial calendar
04Content creation
05Creative production
06Publishing & community
07Content monitoring
08Monthly & quarterly reporting
09Websites
10UX/UI concept

Recent work

01 / 04
Reitmans, 100 Years

A 100-year-old brand, made current

ChallengeHow does a 100-year-old brand feel current to a new generation while still celebrating its heritage?
InsightAfter a century, Reitmans isn't just a store, it's part of Canadians' shared memory. The way back into culture is through the icons people already grew up with.
IdeaTo mark 100 years, we brought back iconic characters from decades of Canadian TV, instant nostalgia, reframed for today.
Results46.4M views · 34.7M reached · 419K likes · +4K followers.
99.8%of views from non-followers, it broke far past the existing audience into genuine virality.
Sheertex × Hide the Pain Harold

How do you make a brand go viral?

InsightA run in your tights is a small daily defeat you swallow in silence, the exact energy behind the meme.
IdeaWe brought Harold in and flipped his own meme, where he hides his pain, Sheertex makes it disappear.
ResultsHis Montreal visit made waves, 2M+ reach, picked up by CBC and La Presse.
Reach68K views · 3,794 likes · 86 comments
adidas × Browns

Mark your new beginning

ChallengeDrive desirability for adidas classics at Browns during back-to-school, and connect with students across the GTA.
InsightAn adidas classic is more than a shoe, it's a companion through life's transitions, carrying the story of the journey that got you there.
IdeaA 360° campaign telling the stories of inspiring people and their fresh starts, each portrait mirrored with a still-life of their craft.
"Mark your new beginning with an adidas classic, the story you write is up to you."
Sheertex × UFC

The strongest tights, next to the strongest athletes

ChallengeHow do you make people feel that a sheer tight is genuinely unbreakable?
InsightResilience is hard to feel through a product shot. It lands when you see it in someone who embodies it.
IdeaWhat's more resilient than a UFC fighter? We translated the product's core quality, resilience, through the toughest athletes in sport.
ResultsPresenting partner of a UFC Fight Night, with "Strength Sessions" across both brands' channels.
A Flintstones delivery truck seen from above
The brief

Your challenge

Flintstones is at a turning point, 45 years, 10 branches, and a new yard opening in Donnybrook this July, in the middle of Victoria's biggest housing boom. The opportunity is awareness: being the first name people think of before they ever need a bag of cement.

Loyalty is emotion, pride in a project, trust between trades, belonging to a local building community. The goal: turn decades of relationships into an attachment that grows with the brand, instead of getting diluted.

Objectives

  • Build brand awareness across Victoria
  • Grow engagement & community on every platform
  • Content tailored to each platform & audience
  • Visual consistency across all channels
Our analysis & vision

What you're already nailing

Consistent palette, playful tone, tight editing and on top of trends, there's a real content engine here, not just product shots filling a grid.

Where we'd come in

Tighter series concepts, take the formats that already work and structure them around clearer brand pillars.

A stronger visual signature, lift the brand so every post reads as Flintstones at a glance.

A smarter format mix, Reels for personality, carousels for projects, statics for deals, stories for the daily heartbeat.

Where we'd amplify

The content engine

What already works. Real people, genuine and playful, unafraid to be on camera, the human energy that builds trust.

How we'd tighten it. Make it a named, recurring series with a consistent visual signature and a sharper hook, built for Reels + TikTok, and tie it to a pillar so it's intentional, not a one-off.

The visual system

What works. The branding is already recognisable: the cyan runs through everything, the tone stays playful, and there's real range across trucks, builds, products and people.

How we'd tighten it. Recognition comes from the blue trucks more than from a system. We'd lock one on-screen text style, turn the cyan into a deliberate graphic device rather than just the truck colour, set a consistent grade and framing, and define how the logo is used.

The strategy

Proposed pillars

Social content is a vector of emotion. Three pillars built to make Flintstones the first supplier in every Victorian builder's head. The Build shows the proof, The Products build the recall, The Team carries the trust. Made to perform on Reels and TikTok, where the category barely shows up.

01

The Build

Before-and-after project transformations following Flintstones materials from the branch to a finished result.

Your proof pillar, it shows the materials work and the results look good.

02

The Products

Positions Flintstones as the expert who knows materials.

So when someone is genuinely unsure what to buy, your name is already attached to the answer. The recall pillar.

03

The Team

The people and the service. The family-owned story, the faces behind each counter, the regulars, the community around the yard.

Your trust & loyalty pillar, it turns "call your local store" into faces people recognise.

Timeline

Working together

How we work, in 3-month cycles:

1. Immerse.

We start by analysing the branding, the team and the way they work. We reinforce the elements that need strengthening so the direction is solid before any content is made.

2. Strategise.

We build the content strategy: which formats, how much, when, the pillars, the storytelling, the look, the tone.

3. Plan.

We deliver a first content calendar with briefs and storyboards the in-house team can execute.

4. Support.

We monitor the edit so the finished content stays true to the vision.

5. Measure & adjust.

We track results and readjust for the next batch.

6. Review.

Every quarter we post-mortem the cycle, revise the strategy on what the results show, and decide together whether to keep going.

Let's make Flintstones
the first name they think of.

We don't do things halfway.